A lot of people tell us they think their emails are boring and don't get a lot of attention. So we've decided to share some tricks to help you write better emails that aren't boring. Ready to find out how to give your email marketing a little makeover? SOME EPISODE HIGHLIGHTS: (0:11) Want to get more sales from your email marketing? Grab our Click Tricks.(3:39) Fancy a 14-day FREE trial with Keap?(6:04) It's about them - it's not about you.(7:42) Focus on delivering value in your emails.(11:39) Your name and what it stands for is what gets your emails opened.(13:25) Email regularly (but not sales pitches!)(14:28) Make your content 'sticky'.(17:57) Tell stories and start in the middle of the action.(22:50) Switch your mindset around - your emails are interesting!(27:28) Subject line of the week.Want to get more sales from your email marketing?We put a little something together for you – it's really cool and it's FREE (yes, it's cool and free - we're nice like that). If you want to make more sales from your email marketing, you need those clicks on the things that you're selling!So we've got 12 creative ways to help you get more clicks in every email you send. It's a FREE download, and it's called Click Tricks. You can grab it here. It's about them - it's not about you! The first thing worth pointing out to help you write better emails is that you shouldn't confuse the things that are important to you (like your products and services) with what's important to your readers. We see people talk to their audience in internal business language all the time. Instead, you need to speak in a way that's relevant to your audience. So if you're emailing about offers and launches, that's internal language - it's not about your customers. It's about you and your business. And it means your emails are about you and not your audience. And what's the first thing we learn about marketing? That it shouldn't be about you! It should be about the things that are important to your audience. So let's not talk about our own products and services all the time, shall we? Focus on delivering value in your emailsOf course, this is your email list and people are there to find out about you. But if you keep talking about what your products, then you're barking out a sales message all the time. So many email marketers do that! And sadly, there's nothing more to their emails. If the paid product didn’t exist, there would be nothing of value there. And that's not cool. Let's think about newspapers for a second. They're full of content, stories, and value. And in between all the content you find adverts. But if the newspapers were just full of ads and nothing else, no one would buy them!It's the same for your emails - if they're full of ads, no one will want to read them. The key is to include value in your emails. Your name is what gets your emails openedWhen someone receives your emails, the number one thing that gets them to open them is your name. So always include your name as the sender. But what do people think when they see your name in their inbox? What do they associate it with? Is it sales? Are you that type of email marketer? Because if you are, and the person you’re emailing isn't in the market for what you’re selling right now, they won't even...