This week we're talking about the therapeutic benefits of writing your own emails. Is writing therapeutic? Absolutely! And writing emails can be just as much a therapy for you as it is a sales-making activity. So let's break down all these cool therapeutic benefits of writing your own emails. Ready?SOME EPISODE HIGHLIGHTS: (0:16) Want to get more sales from your email marketing? Grab our Click Tricks.(4:38) Fancy a 14-day FREE trial with Keap? (We give you TWO of our campaigns for FREE with it!)(5:52) Write the emails you enjoy writing.(8:53) Allow yourself to savour the moment.(11:33) Train your brain to become more mindful.(13:28) Create the habit of writing every day.(15:46) Stop worrying about the technology - focus on the psychology!(17:24) The commercial benefits of writing your emails.(18:25 ) Be you!(21:05) Subject line of the week.Want to get more sales from your email marketing?We put a little something together for you. It's really cool and it's FREE (yes, it's cool and free - we're nice like that). If you want to make more sales from your email marketing, you need more clicks on the things that you're selling!That's why we're giving you 12 creative ways to help you get more clicks in every email you send. It's a FREE download, and it's called Click Tricks. You can grab it here. Writing emails can be fun! Let’s talk about why email writing (and generally the act of writing) can be therapeutic for you. Because writing emails is not just a sales mechanism! The reason why loads of people put off doing email marketing is that it sounds hard. It comes across as difficult, complicated, laborious, and maybe even boring. The key word here is that it sounds like it might be all these things. And we all want to do things that are easy, don’t we?But here's what we're saying. You can turn something you’re currently putting off and think you might not like into something you enjoy!That'd be cool, right? So how do we do that? Write the emails you enjoy writingThe first thing you need to do is to write emails you enjoy writing – emails you would actually want to read. And that sounds a bit crazy because a lot of the emails in your inbox might look boring, formulaic, or braggy. But you don't want to write emails like that. And the great news is that you don't have to!You can write better emails that will also help you stand out. You do that by writing the emails you'd like to read - the ones you enjoy. Because that means you'll enjoy the process and the therapy of writing.  Kennedy, for example, started writing daily emails because he’s dyslexic. He looked at the process as a way of working a muscle. If you exercise that muscle every day, over time you’re going to get better at using it. So he told everyone on his website that he’s dyslexic, and if you join his daily emails, there will be typos. It might be all over the place when it comes to spelling, but he promised the emails would be good and valuable.So if you feel you're not great right now, the expectation of turning up 3-7 times a week with an email to your list will give you the motivation to show up and improve that skill. It’s a bit like having a personal trainer – it’s what will make you show up at the gym and do the work so you can improve your skills.  Allow yourself to savour the momentAnother benefit of...