Want to know how to create clever subject lines for emails that will get you more clicks and sales? Then you need to find out about this advanced psychological strategy called compound curiosity. That's right - it's not just curiosity the way you may have been taught before. This will quite literally blow your mind! Ready to learn how to do it? SOME EPISODE HIGHLIGHTS: (0:10) Want to make your sales from your email marketing? Grab our Click Tricks.(3:31) Introducing our new sponsor - Selzy.(5:01) How does curiosity work?(5:28) Where to use curiosity in your email marketing.(6:18) What is the difference between curiosity and compound curiosity?(7:27) Examples of curiosity and compound curiosity.(8:38) How to create your own subject lines using compound curiosity.(10:55) Other ways to implement compound curiosity.(12:43) Introducing our course Subject Lines that Drive Sales.(13:30) Subject line of the week.Want to get more sales from your email marketing?We put a little something together for you. It's really cool and it's FREE (yes, it's cool and free – we're nice like that). If you want to make more sales from your email marketing, you need more clicks on the things that you're selling!That's why we're giving you 12 creative ways to help you get more clicks in every email you send. It's a FREE download, and it's called Click Tricks. You can grab it here. Introducing our new sponsor - SelzyFor every dollar you spend on email marketing, you’re supposed to make at least a $36 return. But that's hard to do if you're scratching your head wondering how to use all of these advanced email marketing features. This is why we're introducing Selzy, a tool where you don’t have to squint your eyes and give yourself a migraine to get started.You’ll be able to launch your first campaign in just 15 minutes, create emails and automations super easily, and if you need to, you can call for backup 24/7 from Selzy’s amazing support team. Selzy is sponsoring this episode of The Email Marketing Show, so if you want to give it a shot, for just $49 you can have a lifetime account with unlimited emails, automation, segmentation, and some advanced analytics. And that’s all of that for the price of around 10 lattes! You can grab this bonkers deal here.How does curiosity work? Curiosity is one of the most important elements you can use to get people to open your emails and click on the links inside them. Without curiosity, no one's going to open your emails, and that's simply because they're not curious enough to find out more! Curiosity is the emotion we use to get clicks and opens, and it's pretty much the only one that’s going to do that for you! So you want to lean into this psychological strategy to learn how to write clever subject lines for emails that get opened more and get you more clicks! Where to use curiosity in your email marketingSo where will you use curiosity? You can use curiosity in two places - your subject lines and the content of your email (the body copy). Curiosity in your subject lines drives people to open your emails and then click on your