We talk a lot about email content but how much time do you spend thinking about your email marketing design?It would be an easy assumption to make that the prettiest and most eye-catching design would get the most engagement but that’s not always the case.What people find attractive and appealing when it comes to design can be very subjective, so it can be tricky deciding how your emails should look.We could sit and argue over what colour your links should be, or if your email signature should show your face, but one of the biggest debates in email marketing is whether to go graphic-heavy or whether to stick to good old text-only emails.Let’s hash it out…Email Marketing DesignEpisode Content(3:02) The research and results behind graphic vs. text only emails(4:10) How graphics in email can affect your deliverability(5:35) Does email intent and call to action change how you should format your email design?(6:30) Rob tells a terrible joke!(7:31) How ‘text only’ should your text-only email be?(9:32) Where should your brand logo fit?(10:54) How you can mix graphics/text-only to spice up your content(12:14) Fun alternatives to using brand graphics in your emails (17:52) How including graphics in an email can increase your open ratesEpisode ResourcesNiftyImagesGiphyYouTubeActiveCampaignResponseSuiteThe Email Marketing Strategy Every Business Should Steal – Blog Post6 Techniques To Segment Your Email Subscribers – Podcast EpisodeWriting The Perfect Welcome Email With Gavin Bell – Podcast EpisodeINBOX 2020 Event – Buy your ticketDownload The Email Marketers’ GamePlanFREE Email Marketing WebinarCheck out our Youtube channel for a behind-the-scenes look at The Email Marketing ShowFollow us on Instagram for daily email marketing advice and ninja tipsConnect with us on Twitter for podcast updates and email marketing content