Want to find out how to immediately supercharge your email marketing copywriting? Then let's find out about the Rule of One. This isn’t just a technique you can use in your email writing. You can use it across any kind of writing you do for your business – sales pages, sales videos… everywhere! And it will massively improve your conversion.Ready to learn how to apply it? Let's go!SOME EPISODE HIGHLIGHTS: (0:25)  Grab our amazing resource Click Tricks totally for FREE!(4:21) What is the Rule of One in copywriting?(7:19) Use the same call to action across a whole email campaign. (9:18) Send people to landing pages where they can only make ONE choice.(11:26) Write your emails to ONE reader.(12:24) Give people ONE call to action (per email).(14:25) The benefits of stacking your email marketing campaigns.(15:54) Tap into the power of storytelling.(18:07) Your Super Signature is the exception to the rule! (21:03) Subject lines of the week.[podcast_subscribe id="7224"]What is the Rule of One in copywriting? Whenever somebody writes copy for us (yes, we do hire copywriters because we're not professional copywriters ourselves), the one piece of suggestion we always give is to focus on the one idea we're trying to convey. What’s the one thing we want to say? Every time you put out any type of communication (an email, a headline, the opening of a sales video, etc.) you want to talk about one idea.Equally, when it comes to email marketing, every email you send should talk about one theme. If you're sending an email about risk, the whole email needs to be about that. You don’t want to add social proof to that email – that’s a different theme for another day.And if you're only talking about one thing, you’re probably also going to use one single story. Unless you have a few stories that demonstrate that one thing you’re talking about. And you do this because otherwise, people’s brains get overwhelmed.So let's get into the specifics of this...Use the same call to action across a whole email campaignThe Rule of One applies to individual emails but also to email campaigns. We often pick one call to action and effectively use that across an entire email campaign. If we’re running the Bribe campaign, for example (where we tell people that if they buy one thing they’ll get something else for free), every email we send as part of that sequence is going to have the same call to action. We lead people to that one action by using different hooks, angles, and stories in the individual emails we send as part of that campaign. Why do this? Because when you say too many things at once, people get confused and overwhelmed and end up not making decisions. The more directions you send people in, the more confused they’re likely to get.Send people to landing pages where they can only make ONE choiceWhen we send someone to a landing page, we want them to only have one thing they can do on there. And that’s to click and buy or click an opt-in. There’s only one call to action on that page.If you’re sending someone to a landing page to opt in for something, but you also have your blog and other items under the navigation menu, you’re giving people lots of choices and other things they could do. So they’re not going to opt in! Instead, direct people to one thing and one thing only so you don't lose their attention. Because...