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Member Growth Strategies: How to Attract New Members Using Email Marketing!

Member Growth Strategies: How to Attract New Members Using Email Marketing!

FromThe Email Marketing Show


Member Growth Strategies: How to Attract New Members Using Email Marketing!

FromThe Email Marketing Show

ratings:
Length:
27 minutes
Released:
Jul 26, 2023
Format:
Podcast episode

Description

Do you have a membership and are interested in finding out how to get more members? We all do, right? So let's talk about member growth strategies that work and will help you attract MORE customers with your email marketing.They work.Seriously.It's the stuff we do.Ready to find out more?SOME EPISODE HIGHLIGHTS: (0:10) Join our FREE Facebook Group. (4:25) Check out our sponsor ZeroBounce. (6:12) How can membership site owners build their email list?(10:43) Do you need a big email list?(12:59) Do the things with the biggest impact for best results!(14:51) Focus on getting more out of your existing subscribers. (17:24) What strategies can membership site owners use to increase sales? (19:49) Sell from different angles and use psych sequencing. (22:30) How did we grow our membership using email marketing(24:39) Subject line of the week.[podcast_subscribe id="7224"]If you have a membership, go and check out our friends Mike and Kelly over at The Membership Geeks. They run The Membership Academy, which is a membership about having memberships, and they host an awesome podcast too. You'll love them as much as we do!How can membership site owners build their email lists? As a membership site owner trying to attract more members using email marketing, your first job is to build and grow your email list. And you can do that by either investing time or money into it. You can also buy subscribers or buyers (i.e. customers who have bought something).And in reality, you probably want both. Because buyers have proven not only that they’re interested in your niche and what you sell, but also that they’re willing and able to pay for it - they have the disposable cash to invest right now.Driving traffic to a low-cost offerOne way to grow your email list is to drive traffic to a low-cost offer. For example, we run ads from Facebook and YouTube into our Splinter offer to a piece of software called Countdown Hero. It’s a low-cost item, and through our email campaigns, we offer people a bunch of upsells to upgrade what they get with the tool and, ultimately, to join our membership, The League.Driving traffic to a free opt-inAnother way to build your email list is to drive traffic to a free opt-in. You add people to your list, and you then make them an offer for a paid product. And if they don't buy it, they go into what we call our SCORE email engine. We do that because it's important that you turn subscribers into members as fast as humanly possible - the longer it takes for people to buy from you for the first time, the less likely they are to buy from you ever. So this is really key!The moment people make their first contact with you is when they're at their highest level of intent - what you sell is the most important to them. So your job is to send them to a free lead magnet and then try and convert them as soon as possible. These strategies all work, but it’s about bringing the right types of people in, i.e. those who show the highest level of...
Released:
Jul 26, 2023
Format:
Podcast episode

Titles in the series (100)

The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join Rob & Kennedy for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog post at EmailMarketingHeroes.com. => Get your free DAILY email marketing lessons direct to your email inbox at emailmarketingheroes.com/daily Connect with us and join the discussions: Twitter @robandkennedy Instagram @robandkennedy Facebook Group: https://www.facebook.com/groups/emailmarketingshow/ Show Notes and Blog: www.EmailMarketingHeroes.com/?utm_source=podcast&utm_medium=player-description