What's the latest in the email marketing world? Let's find out about the email marketing trends for 2024 and beyond. What can we all do to make our emails work even better for our businesses?(And yes, we'll talk about AI, but probably in the way you expect us to). Ready to go? SOME EPISODE HIGHLIGHTS: (0:12) Join our FREE Facebook group.(4:57) Let's pay more attention to deliverability and verification.(7:35) The technical bits that are important for validation. (11:11) We need to focus on engagement with our list. (13:30) Put more emphasis on converting your subscribers into customers!(17:02) Use AI for analysis and to inform your decisions for list building. (20:27) Stand out by humanising your content.(24:02) Come and find out more inside The Email Hero Blueprint.(26:44) Subject lines of the week.[podcast_subscribe id="7224"]Let's pay more attention to deliverability and verificationIn 2024 and beyond, email deliverability is going to become more ‘problematic’. And verification is going to be more important than ever. These two elements go hand in hand. And we recommend you have all your ducks in a row to make sure your emails get into the inboxes of your subscribers.Email marketing platforms are tightening their belts around deliverability and engagement monitoring. They're doing this so we're not all building mammoth lists of people and bombarding them with emails whether they're reading them or not.Kennedy did a little experiment recently. He had a look at the emails he receives in his inbox and was amazed at how many big brand names whose emails he hasn’t opened for ages are still emailing him. These marketers aren't taking their list hygiene and verification as seriously as they should!The technical bits that are important for validation Now more than ever, you need to focus on validation. So make sure you set up your DNS SPF and DKIM records. If you’re not familiar with these, look for some simple tutorials on how to set them up. It’s a one-time job, and yes - it's boring. You can pay someone to do it for you if you want. But get it done because people need to know for sure that the person sending emails is who they say they are. And that’s why these measures are coming into force.A few years ago, anyone could have opened an account with an email marketing platform and pretended they were an ex-president of the US. No one would have batted an eyelid! But we now live in a world where people are being scammed left right and centre. So these measures exist to protect us all. You’ll have noticed how many scams you receive via text message compared to email. That's because the world of text messaging is still unverified. You can't just ignore validation because you know you’re a good, legitimate person who isn’t scamming anyone. So do that piece of work! It's similar to what's happening on social media. You can now pay a monthly fee to receive a blue tick and show you're a verified account. More people are choosing to do this because they’re genuinely finding that others are cloning their profiles!We need to focus on engagement with our listIf you’re a customer of ours, we give you all the resources when it comes to re-engagement campaigns and processes to make sure the people on your list are those who are paying attention to your emails. Don't end up with subscribers who haven’t looked at your stuff in years!We might even start tightening up the window of time that we allow people before we consider them disengaged. We'll then put them through our re-engagement campaign, and if they don't engage we remove them from our list....