Is it possible to get awesome results from email marketing? Can email take your business from the brink of collapsing to amazing heights and success? Yes, it can. And we're getting to hear from one of our clients - the lovely April McMurtrey from Learn Reading, who's sharing how she increased her revenue by 400% in just ONE year! Pretty unbelievable, right?But it's true. Let's get the whole story from April! SOME EPISODE HIGHLIGHTS: (0:19) Join our FREE Facebook group.(2:51) Who is April McMurtrey?(5:07) When did April start using email marketing in her business?(6:42) What did April's email marketing look like when she first started?(7:54) What's the first change April made when she joined our world?(9:08) What happened when April started making changes to her email marketing?(12:55) How April got a 400% increase in sales in just 12 months.(14:32) How does April feel about her email marketing now?(16:46) What's ONE action April recommends people take when it comes to email marketing?(19:31) Subject line of the week.[podcast_subscribe id="7224"]Who is April McMurtrey?April is a Dyslexia and Reading Specialist who teaches struggling and dyslexic readers how to read. In a nutshell, April’s come up with a better, easier, and faster way of learning how to read. Isn't that overwhelmingly awesome?!After teaching reading for 30 years, April started her private practice as a reading specialist. She then got certified in dyslexia therapy and testing and went on to develop her programme after 25 years of experience in seeing what works and what doesn't. After creating her curriculum for dyslexic and struggling learners, she launched her business and programme (backed up by a lifetime of skill and expertise) in March 2020.When did April start using email marketing in her business?April started using email marketing about a year after she launched her business. She knew she wanted to do email marketing from the start, but we all know the learning curve at the beginning is quite steep. And April had no idea where to start. Like most, April is in business to help people – not to necessarily learn all the stuff that goes with running a business.When we asked her about her biggest barrier to getting started with email marketing, April told us she didn't know how to find someone who could help her learn. She had a lot of subscribers on her list but no idea what to do with them. April recognised the power of emails though. She could see all the professional-sounding and impressive emails landing in her inbox, and she knew the marketers who were sending those emails were following some sort of sequence to be able to sell. That's what April wanted to be able to do, too. But at the time, she just didn't know how. What did April’s email marketing look like when she first started?At the start of her email marketing journey, April would send an email once every couple of months just to tell her subscribers about any products she had for sale. People on April's list had no real idea who she was, and she's pretty sure a lot of them would unsubscribe as soon as they realised she was trying to sell to them. So her emails were sporadic, and she had no automation. What’s the first change April made when she joined our world?After spending some time trying to learn about email marketing through podcasts, April started binge-listening to ours. And that's what eventually led her to join our membership The...