Do you find the idea of email automation daunting? Well, you shouldn't! Because the right email campaigns can help you get awesome results in your business. This week on the podcast we chatted to Chelsea Martinus from Black Girl Boss Collective, who shared the best cart abandonment emails and tips to help you retarget your audience and increase your sales.Ready to find out Chelsea's best-kept secrets?SOME EPISODE HIGHLIGHTS: (3:46) Does Chelsea really watch the same three movies every New Year's Eve? (7:45) What is email automation?(9:46) Email marketing isn't something you do TO your subscribers. (11:35) What is a retargeting sequence?(13:20) What can an abandoned cart email sequence do for your and your subscribers? (16:18) Why timeliness is important in abandoned cart emails. (17:22) Why you need to personalise your email campaigns.(18:35) Why you want to 'nudge' your subscribers. (19:50) How to create the best cart abandonment emails for each of your products.(23:05) Subject line of the week with Chelsea Martinus. What is email automation?For Chelsea, automation is the key to a seamless client journey. When you're looking to connect with people who are a great fit for your community, you're not just sending them emails to convince them to buy, right? (Right?)Email marketing is a way of creating a connection with your audience. And the easiest way to do that is through automation.Why?Because email automation helps you foster a relationship with your subscribers and connect with them in a way that's authentic. It also helps you produce high-quality content that will get them to reach their goals.In other words, email automation allows you to build relationships that surpass a transaction and the exchange of money for services and goods. You can use email automation to let your community know they're not alone. This is you showing them they have someone in their corner they can turn to when they don’t know what to do in a particular area of their business or life.Have we convinced you about the benefits yet?Email marketing isn't something you do TO your subscribersUnfortunately, a lot of people think of email marketing as a thing they do TO their subscribers. But it's not like that at all! It's about the subscribers’ journey and their path through your email system - that's the big difference. Creating automated campaigns allows you to take all your customers on the same journey. Isn't that amazing?And the key to achieve this is to make your emails so good that your subscribers will want to be on our list because they're genuinely looking forward to our emails, rather than being there because they downloaded a cool lead magnet once.What is a retargeting sequence?A retargeting sequence is a campaign that gets sent when a subscriber has clicked on a product but hasn't bought it yet. We have a specific email sequence about this that we teach inside our membership, The League. We call it the Tell Me More sequence, and as Chelsea put it, it's probably one of the most underrated email automation campaigns for service providers. Because a lot of people think the automation stops when the subscriber buys. Or when they don’t. And that's not quite the case.Chelsea explains that if you're running a campaign and presenting an offer you believe in – one that’s going to help people solve problems - then you need to take a moment to re-engage and retarget those people. Chelsea refers to these campaigns as...