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    The Essential Email Marketing Sequences for E-Commerce You Need to Have

    The Essential Email Marketing Sequences for E-Commerce You Need to Have

    FromMAP IT Marketing

    Start listeningView podcast show

    The Essential Email Marketing Sequences for E-Commerce You Need to Have

    FromMAP IT Marketing

    ratings:
    Length:
    56 minutes
    Released:
    Mar 10, 2022
    Format:
    Podcast episode

    Description

    Yes it’s true. Email marketing can make a dramatic difference to your sales with an e-commerce business. But if you think sending out a monthly email to everyone on your list is going to get you the results you deserve, then this podcast will help you change your mind.
     
    I’m thrilled to have team member, and fellow marketing strategist at Identify, Tracey Smith with us today. Tracey specializes in ECommerce marketing, and teaches what she herself applied to her own successful and thriving ecommerce business.  
     
    In this episode we cover how to best cater for different audiences at each stage of the customer journey, what Tracey uses to keep people buying without sending out mass emails, how to get more sales from new subscribers, how often we can email people and how to use marketing automation to improve customer satisfaction. 
     
    We’ll also cover the different types of customers you need to talk to, and what you need to have in your emails. 

    What we’ll cover:

    Why Tracey loves email marketing
    How often you should email your list
    How to get the best results from your list
    How to use marketing automation for easy sales
    What to do to get better reviews from customers
    How to cater for people at different stages of the customer journey with email marketing

     
    Important Links
     
    Get in touch with Rachel and Tracey
    Try ActiveCampaign
    Survicate
    Rachel’s YouTube Channel
    Join the My MAP IT Marketing Strategy School
    Become a part of our Facebook groupSee omnystudio.com/listener for privacy information.
    Released:
    Mar 10, 2022
    Format:
    Podcast episode

    Titles in the series (100)

    Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business.  MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode. Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!) Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next.   Want a clear direction in your marketing? Let's come make a map.