If you've been around a while you'll know I talk a lot about providing your customers with relevant, targeted email marketing to help improve their customer experience. Part of producing that content involves segmenting or breaking your contact list up so you can send the right information to the right people at the right time. Many retailers struggle to know exactly what segments to break their lists into and what information to collect from their customers. So in this episode I'm sharing how my team and I recently segmented our own email list; our motivation for doing it, what segments we decided on and why the process didn't go perfectly. After the show, I'd love you to join the conversation or simply stay in touch at Facebook and Instagram The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy. For more click here