What’s cheaper - keeping a returning customer or finding a new one?   Keeping customers coming back to shop with you again and again is SO much easier (and cheaper!) than the marketing you need to bring in a constant stream of new customers.   And around here, we do things the easy, smart way, not the difficult, expensive way.   I first shared this conversation last year, but it’s so important that I’m assigning it to the top of your 2024 listening list…   … Because if you don’t understand your customers AND the value you bring to them, then you’ve got some big problems on your hands, my friend.    Problems like old stock clogging up space. Empty promotions cost money, not generating profits. Unstable cash flow that keeps you up at night. No sense of where it is you’re going, or how you’re going to get there.   In today’s episode of the Bringing Business to Retail podcast, I’m giving you the tools you need to keep your customers shopping every day of the year, even in the chance of a recession.    These strategies have nothing to do with the news headlines, and everything to do with the value you offer. And guess what? That’s always going to be in your control.