Have you ever raised your prices and found that no one was rushing to buy? We've been there and done that. And that's why this week we're sharing how to increase your prices the right way by telling your audience in advance and creating urgency that will boost your sales. No matter what you sell (a membership, a course, a coaching programme, or any other product) we also have something special for you - our price increase email campaign. Ready to find out how to increase your prices, build trust with your audience and customers, and make loads of sales in the process? Let's go!SOME EPISODE HIGHLIGHTS: (6:11) How NOT TO increase your prices.(8:23) Why give your audience notice of your price increase.(10:10) Never give people too much notice about your price increase.(11:53) Why send price increase emails to your audience.(14:50) Keep track of all the places where you mention your prices.(17:44) Why tell your existing customers about a price increase. (18:55) Why increasing your prices acts as a retention mechanism. (20:06) Why you should never extend your price increase offer.(21:43) Grab our price increase email campaign for FREE - live workshop.(22:44) Subject line of the week.How NOT TO increase your pricesIf you've ever put your prices up, you probably did what we used to do in the past (and what we see lots of people still do). You posted on social media and found there was absolutely no rush in sales. Sounds familiar? The problem with that strategy is that the reason people aren't buying isn't the price itself, so putting it up or down isn't going to make a difference. But you can use the price (and a price increase at that) as a way to compel people to jump off the fence and go ahead and buy. The way not to raise your prices is by doing it quietly and in the background. Because that's a wasted opportunity! Instead, you could use a price increase as a promotional opportunity to get people to buy. How? You tell them you’re going to put the price up in a few days and give them an opportunity to buy now.Of course, you want people to buy at the new price, right? Sure. But remember that you’re constantly bringing in new people onto your email list - every single week. And the new people will buy at the new price. But don't miss the opportunity to expose your existing subscribers to the old price and create a sense of urgency that pushes people to make a decision and buy now. Why give your audience notice of your price increaseWhy are you telling your audience and existing subscribers about the price increase in advance? Because it helps create a sense of loyalty and happiness - you're giving them notice so they don't miss out on grabbing your product at the current price. And that's a good thing because we all want customers to be with us for the long haul. You have the rest of time to make sales at the new price. So why not give your loyal subscribers who’ve been around for a while the chance to grab the existing price first?This is how we handle each price increase for our membership, The League, and any other product we've ever launched. We start with a lower price, get ourselves a good base of members first (who become our solid audience and give us base income), and then gradually increase the price over time. A benefit of doing things this way is that it gives you the time to refine your offer. When we first launched our membership, the content wasn't finished. It still isn't because it's constantly changing – we’re adding new, amazing features all the time. But we’ve also taken things