We all love having the opportunity to talk about ourselves, right?Well, what if we told you that telling stories about your everyday life could actually make you sales? Can we get a hell yeah!In fact Kennedy’s current email marketing strategies for one of his businesses is to send daily emails talking about what’s going on in his everyday life, turning his every day experiences and stories into lessons and value.This episode we’re chatting with Roy Furr about how one insane incident in his life changed his entire outlook on email marketing, and made him a bunch of sales.Hit the play button to hear how you can apply these strategies to your own email marketing!