This week Laura and Nikki interview Luan Jardine, a feminist mental health advocate and ambitiously creative Facebook and Instagram marketing consultant that Nikki met in Quinn Tempest’s Create Your Purpose Collective. When we decided to dive deeper into Facebook and Instagram advertising we immediately thought of Luan. We often think the goal of advertising is to sell all the things, but it’s also really important to make sure you’re reaching the right audience in a way that aligns with your values and brand. Luan has a holistic approach that not only looks at your bottom-line numbers, but focuses on amplifying meaningful messages of creative business owners who are striving to make others' lives better. We know that art does that beautifully and our Startists are the perfect people to learn what she has to share. TOPICS DISCUSSED: Luan shares her Startist story, reminding us just how old we really are! How to get started with FB and IG advertising in a simple, not-so-scary way The definitions of cold, warm and hot audiences and how to market to each What types of ads might work for different goals Defining your audience and deciding how much to spend and for what time period What a Facebook Pixel is Suggestions on testing audiences and modifying your campaign Setting up the FB Pixel and defining look-alike audiences  Interpreting the results of your ad campaigns Average cost per click rates for different types of conversions (and what the heck "conversions" means!) The types of ads Luan recommends for each platform within a campaign And finally, what services Luan offers, how to get her freebies and a bit of general advice about getting started Read the transcript in the STARTIST SOCIETY SHOW NOTES: startistsociety.com/luanjardine JOIN THE STARTIST SOCIETY FB GROUP: facebook.com/groups/startistsociety/ FOLLOW STARTIST SOCIETY ON INSTAGRAM: instagram.com/startistsociety/ LIKE WHAT YOU HEAR? BUY US A COFFEE BOURBON: buymeacoffee.com/startistsociety/