Nikki and Laura tackle a question that comes up for many artists and other creative entrepreneurs when they start their business – whether you should use your own name or a business name for your brand. In this episode, they discuss pros and cons of each option and share their own answers to the question. TOPICS DISCUSSED What did Laura choose? (1:00) Which way did Nikki go? (1:12) Examples of people who use their own names (1:52) Examples of business brand names (2:23) Pros of using your personal name (3:13) Cons of using your own name (4:45) Pros of using a business name (7:35) Cons of a business name (8:39) Using a combo of both (10:09) Read the transcript and find links to all mentioned resources in the STARTIST SOCIETY SHOW NOTES: startistsociety.com/nameyourbusiness/ JOIN THE STARTIST SOCIETY FB GROUP: facebook.com/groups/startistsociety/ FOLLOW STARTIST SOCIETY ON INSTAGRAM: instagram.com/startistsociety/ LIKE WHAT YOU HEAR? BUY US A COFFEE BOURBON: buymeacoffee.com/startistsociety/