Episode Highlights: Rory explains selling the previous company prior to Brand Builders and how his friend, Lewis Howes inspired the start of this company. Brand Builders works with a wide variety of clients. They have worked with  New York Times best-selling authors. The majority of their clients are in professional services of some type- entrepreneurs, independent consultants, business owners, coaches, trainers, real estate agents, etc. Rory shares the mission of Brand Builders to be helping people find their uniqueness and differentiate themselves from that perspective rather than through the filter of what others are doing.  What is the podcast Rory is running for Success Magazine? Success Line Podcast is free coaching calls with Rory. Info for how to apply is provided in the Resources Mentioned section.  How do you break through the noise with your brand? Rory’s wife is the CEO of BrandBuilders and led a year long, nationwide research study on trends in personal branding. Rory shares some data points that have not been released yet. Are you more likely to trust someone who has an established personal brand? Rory shares how they can stratify and segment data based on generations.  82% of Americans agree that companies are more influential if their founder or executives have a personal brand that they know about, trust, and follow. Rory talks about the example of Glenn Sanford and eXp realty. Tristan reiterates the importance of one on one focus and ability to relate to brands especially on social media. Rory talks about struggling with sharing the little intimate details of his personal life on social media. He frames a new perspective by asking -Who is your favorite celebrity? If you could have full access to an entire day of their life, what would you say? Although we aren’t celebrities, people want to know the person behind what they see. A revenue building engine is an automated digital ecosystem around personal brand that pumps content out into the universe without taking a person’s time. How does Brand Builders create a content marketing strategy? Rory explains how they focus on creating fans not just purchasers and making a difference. Do you spend a lot of your mental energy on choosing the right hashtags, constructing your home page for opt-ins, and conversions? There is nothing wrong with any of that. Rory gives some advice to spend more time focusing on trust. When are people ready to buy? How do you create systems that capture them? Rory shares how he utilizes his feed versus his story on Instagram. The problem is never giving away too much and then they won’t buy. The problem is you didn't give away enough and they aren't coming back. What is one of the best prospecting mechanisms on social media? Where do you find your uniqueness?   Resources Mentioned: Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/ Rory Vaden | https://www.roryvaden.com | Success Line: www.success.com/successlineguest | Success Room Instagram Live | https://freebrandcall.com/rv/  Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ Drunk on Social Instagram: https://www.facebook.com/groups/136264191062786/ Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents Tristan Ahumada YouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q RedX (sponsor) Chime (sponsor)