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How to Build an Audience on Social Media, with Jeff Rohrs of Salesforce

How to Build an Audience on Social Media, with Jeff Rohrs of Salesforce

FromEmployer Branding Podcast


How to Build an Audience on Social Media, with Jeff Rohrs of Salesforce

FromEmployer Branding Podcast

ratings:
Length:
32 minutes
Released:
Mar 9, 2015
Format:
Podcast episode

Description

Jorgen Sundberg speaks to Jeff Rohrs, VP, Marketing Insights at Salesforce and author of Audience: Marketing in the Age of Subscribers, Fans & Followers.

Questions that Jeff answers in this episode:

1. What is the value of a social audience and how can you measure it?
2. What are some of the challenges companies face in terms of audiences?
3. How do you segment audiences and how do you attract each segment?
4. What are your top 3 tips for companies to build an audience on social media?
5. Can you recommend any further resources and how can people connect with you?

Read the full article: http://linkhumans.com/blog/build-audience-social-media
Subscribe on iTunes: http://bit.ly/smknowhow
Released:
Mar 9, 2015
Format:
Podcast episode

Titles in the series (100)

Learn practical talent attraction & employer branding strategies from the best. The Employer Branding Podcast is hosted out of London by Jörgen Sundberg, CEO Link Humans. In this weekly show, international employer brand leaders, rebels, and innovators share their favorite tactics and strategies. From challenger brands with momentum – to leading companies such as GE, Unilever, Walmart, Deloitte, L'Oréal, Salesforce and, Microsoft. Episodes are around 20 minutes long and in an easy to follow Q&A format. They also appear remixed as articles on the Link Humans blog and Undercover Recruiter — a popular resource on modern recruiting. Subscribe ==> https://employerbrandingpodcast.com Contact: leslie@linkhumans.com