How can a seemingly dull B2B company use social media to its advantage? We have previously written a case study on how Maersk Line use social media, in this follow-up we catch up with Davina Rapaport, who is the Pulse and Social Media Manager at the Danish shipping giant.

Davina answers the following questions:

Tell us about the Maersk Line social media program?
How do you sell a container on Twitter?
Can you track sales or inquiries coming in via social networks?
What's been the key to Maersk Line's social media success?
What are your favourite social channels?
How has your visual content strategy worked out?
What challenges are you working on at the moment?
Do you have employee advocates on social media?
Do the C-suite get involved themselves on social?
What B2B brands are worth checking out?
What trends to you see over the next few years?

Full article: http://linkhumans.com/blog/maersk-line-b2b