Why Take Advantage of Public Relations
Influence is taking up an increasingly prominent role, and you might be wondering why you continue to use public relations. This question is asked by several brands, including some of our clients. That's why I've decided to explore these questions with you.
As many of you probably know, I am no longer at the beginning of my career, and I, like you, see how the web and social media are evolving. I'm certainly one of the last people at NATA PR to watch traditional television and read certain printed newspapers and magazines. However, like my younger colleagues from Generations Y, Z, and A, I continue to evolve and read numerous publications on my computer and tablet.
I particularly enjoy discovering how major media outlets use social media, such as The New York Times, Le Monde, Vogue, and many others.
So, why continue to leverage public relations?
1. First and foremost, to continue maximizing your online visibility.
2. To avoid ceding the entire space to your competitors.
3. To continue communicating intelligently.
What do the major companies you admire do to increase their visibility?
1. They implement online and traditional advertising programs.
2. They develop both organic and paid influencer programs.
3. They use public relations, especially for print media (20%), but primarily for their online presence (80%).
So, why deprive yourself of public relations?
If you don't communicate with journalists in your industry and never support their publications, don't be surprised if they don't talk about you. However, if you continue to send them relevant information and content, they will continue to cover you and your updates.
At NATA PR, we only develop a proposal with a public relations program, of course, complemented by an influencer program (organic and paid).
These programs share many commonalities and converge at fantastic opportunities. Recently, the Elle Canada team, to whom we sent one of our clients' complete Khol collections, had fun with our client's products on their TikTok account.
See, this is just a small example, but it's only possible if you have an integrated public relations program in your marketing plan.
If you establish a partnership with an influencer and use them in one of your advertising campaigns, know that traditional media outlets and many magazines will be interested in this news.
Once again, if you don't communicate what you're doing to traditional media, these visibility opportunities will not be extended to you. Major brands and your competitors who understand how to benefit from public relations are communicating with these journalists and will get the visibility you are looking for,
If you're not among these propositions, it's as if you don't exist.
Also, if you're interested in exploring a part of our program, I invite you to sign up for our Workshop/3-DAY Challenge. It consists of three short 30-minute presentations where you can start writing your press release and finding journalists and influencers.
The link is at the bottom of the episode.
I hope to see you at the workshop
Workshop/3-DAY Challenge 
https://prschool.natapr.com/defi-3-jours-082023-EN 
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