Amplification is a term that has come to the forefront with influencers.
Many of our clients "amplify" the content created by the influencers they collaborate with.
You have probably seen social media advertisements where an influencer uses a foundation or extols the virtues of a product.
Well, here, either the brand has, with the influencer's agreement:

added advertising directly to the influencer's post;

obtained the content produced by the influencer and turned it into an advertisement.


The objective here is to:

make the brand and the product known;
increase awareness;
grow demand and sales.

Does this remind you of something?
Yes, it's exactly what public relations do, hence my advice, when possible, to:
Combine PR with your social media campaigns.
Public relations are simply another effective means to amplify the brand and its products.
PR professionals put everything in place to obtain positive press coverage.
At NATA PR agency, we specialize in promoting consumer goods.
Our primary goal is to ensure that many journalists and influencers write or shoot videos about our clients' latest releases.
And know that you can also amplify your press coverage.
It's a trend that I see more and more among new companies discovering the effect of PR on their visibility.
It's about:
"As seen in VOGUE - ELLE - FORBES, THE PRESS, etc."
Quick tip
Once a major media outlet publishes an article about you, you can repost it on your social media platforms and your newsletter and even turn it into an advertisement as long as you mention the media that featured it.
For those with vast experience like mine, remember those movie posters where you could read positive reviews from major newspapers/magazines.
Well, the same rule applies here.
Amplification is not a new concept; it's just the new means at our disposal that have changed.
There are several ways to amplify a brand, whether through PR, influencers, social media, or advertising.
But for this amplification to work, it's essential that the messages are impactful and reach your target: your customers.
Again, PR can help you here:

it defines key messages;
and keywords;

To sell, you need to:

let your customers know you exist;
capture attention;
be read!

We're preparing a workshop in the coming weeks where I'll teach you the art of grabbing attention.
Sign up for our lists so you don't miss anything: www.natapr.com
I'm here to help.
Nata
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