20 min listen
How to Use Public Relations in a Digital Marketing World - Nikki Lamb Tudico
How to Use Public Relations in a Digital Marketing World - Nikki Lamb Tudico
ratings:
Length:
38 minutes
Released:
Jul 12, 2017
Format:
Podcast episode
Description
If you took a poll and asked people to explain what exactly Public Relations is, you’d most likely hear “press releases” repeated time and again. But obviously there’s a lot more to it than that. PR is the business of persuasion where it is their job to convince an audience - both inside and outside your usual circle of influence - to promote, support, purchase from, and recognize your business, product or brand. Public relations is a very strategic process of communication where you are attempting to build mutually beneficial relationships between an organization and their audience. This means you must know what your end goal is at the start, and build upon that to enhance and grow your reputation through channels such as the press, social media, television and radio by way of tools like blogging, speaking gigs, outreach events and yes, press releases. Nikki Lamb Tudico shares her experience and knowledge of the PR industry to help us with strategies that can fit any size business, because PR isn’t just for the big, national brands. http://www.theagentsofchange.com/207
Released:
Jul 12, 2017
Format:
Podcast episode
Titles in the series (100)
How Social Media Saved the Saco Drive-In: The Saco Drive-In was at risk of going out of business. New movies were being released in digital format, requiring a nearly $100,000 investment in a digital projector. However, Honda's Project Drive-In was going to provide the needed... by The Agents of Change Digital Marketing Podcast