Before we get started, I want all the marketing pros out there to know that we have nothing but respect for you!
I sincerely believe it’s impossible to understand the scope and power of PR if you’ve never done it yourself.
Here’s what the marketing pros don’t know:
1-  They confuse influencers/journalists with consumers.
2-  They think they know how we should talk to influencers/journalists.
3-  They associate press releases with advertising.
4-  They imagine that we’re in control of publication dates and article formats.
5-  They have some difficulty understanding the concept of “time” in PR.
6-  They associate one product with one mention.
7-  They think we can share our list of influencer/media contacts with them.
8-  They often choose influencers based on the number of fans and forget to find out where those fans live.
9-  They often misunderstand what “organic” implies.
10- They confuse our power to influence with the power dictated by advertising budgets.
I’ll say it again: Don’t be hard on yourselves, marketing friends. What you don’t know about our profession is totally understandable.
This is why I created the Nata PR SCHOOL, and I invite you to register for our training program if you want to know more and learn how to maximize PR actions, which are always helpful and effective in a marketing plan.
Find out about our next training here : www.natapr.com