Two years ago, I wondered how I could, as a public relations agency, use the web to help our clients even more, while also selling our services online. As you may know if you listened to Episode 22, service quality is the agency’s number-one value.
Long before we created our new service, NATA PR SCHOOL, I wondered if it was possible to come up with PR topics every week. So, I decided to go ahead and make live appearances on Facebook. Sure, at first it was strange to be talking to my computer without knowing who – if anyone – was listening. After that, I found I could speak for 10 minutes on a topic and that I knew my field well enough to have something to say every week.
So, little by little, week after week, I built what is now NATA PR SCHOOL.
This great adventure began in 2017. My curiosity and my desire to learn often lead me down unusual paths. On Netflix one night I discovered Joe Berlinger’s excellent documentary, “I Am Not Your Guru,” which features Tony Robbins in action during one of his seminars: A Date With Destiny.
And while I was looking for Tony’s podcast, the Apple platform generously showed me several other podcasts, including The Life Coach School with Brooke Castillo. A single podcast from this coaching school has helped me beyond all my expectations, to:
1- lose weight when my doctor no longer knew what advice to give me (women’s hormones can be really tricky);
2- find the man in my life;
3- and skillfully grow the company to the point where our sales were up 40% (before Covid).
For now, I’ll stick to showing you how I adopt this technique at work so that you can make yourself known and develop your business. This method, which we use every day, is definitely paying off.
Here’s how far I’ve taken it:
1- I am an LCS-Certified Life Coach.
2- I’m also a seasoned professional public relations coach who created NATA PR over 20 years ago.
3- Two years ago, I set up PR RENDEZVOUS: live presentations on Facebook that I host regularly, to stay in the habit of talking to my computer while knowing that you’re listening.
4- It was PR RENDEZVOUS that led me to create NATA PR SCHOOL, to share the basics of our profession and the tools to grow with businesses and self-employed entrepreneurs, free of charge (since they have no PR budgets).
I say it loud and clear in this podcast – I want to reinvent PR while highlighting the human relationships. They’re the core of our profession and they carry us further and faster together – reaching even more people on the internet.
This new Wild West that is the internet was, after all, created by humans, for humans. Today, it gives us a tremendous universal connection, to which we humbly bring our own humanity.
You can find everything on the web, and we’ve chosen to showcase our ability to do good and multiply our opportunities so that everyone can use this fabulous tool – PR combined with social media. And we never forget that the real world continues to exist!
By “chatting” with my computer for two years, I’ve discovered the value of using the internet wisely.
If you need to clarify your communications and development strategy, don’t wait! Contact me for a free consultation, and I'll tell you in all honesty if I can help you.
Free consultation.
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