Suppose you've been following this podcast for a while. In that case, you should be able to name quickly, at your fingertips, three reasons why public relations remain valuable despite the digitization of media and the rise of social media.
Let's have some fun. Even if you need to become more familiar with PR, I invite you to press the pause button on your device and jot down on a piece of paper or a blank Word document on your computer, the first three things that come to your mind.
Give yourself 60 seconds, then come back here to compare your answers.
Of course, there can be other reasons besides these, but the three most frequently mentioned reasons by our clients are as follows:

Credibility – Enhance trust

Visibility – Make your product or solution known

Clientele – Attract the right customers to, of course, increase your sales


Indeed, public relations can be used to launch a product, inform your clients about changes within your company, new job offers, services, products, etc. However, all these reasons can be grouped into three main functions:
CREDIBILITY 
Nothing matches public relations in bestowing credibility upon you. Your community might already be aware of your exceptional products or services. However, when journalists or influencers express interest in your product or tell your story, your credibility leaps forward and increases far beyond what you might have imagined.
VISIBILITY
Making your product or solution known is our clients' second most frequently cited reason. You could offer 100% biodegradable and natural cleaning solutions, but sales might only satisfy if few people know about them.
This seems obvious. However, remember that consumers are more inclined to purchase what they know. To better grasp this, think of word-of-mouth, which fulfills the same function but on a much smaller scale, reaching a handful of people simultaneously.
When a friend recommends a restaurant they enjoyed, you will likely make a reservation. Public relations have the same effect but on a more extensive and faster scale.
CLIENTELE
Attracting the right clients to increase your sales. 
If part of your clientele is from something other than Generation Z, they might not be constantly on social media. 
Undoubtedly, social media are excellent tools to present your products and services, but many clients still read the local newspaper on their electronic tablet in the morning.
Then, they take their car to work while listening to the radio in the morning and evening. Nothing replaces public relations in enabling you to reach all these media outlets, including specialized reviews in agriculture or beauty.
So, why not take advantage of it?
 If you've just launched your business and offer new solutions or products, public relations can be your ally if you understand the basics.
Learning the basics of PR is simple. I offer to guide you for a clearer understanding, and I promise that by dedicating less than 2 hours a week, you will achieve astonishing results.
Would you like to continue the discussion? Feel free to reach out to me. If you haven't already, you can sign up for our mailing list through our website at www.natapr.com or download our free template that outlines the six steps of a public relations or social media campaign.
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