In this episode, I’ll continue to explore with you our six-step model that we use every day at the agency to create public relations and social media campaigns.
If you don’t already have a copy of this model, you can get one by clicking on the link at the end of the episode: THE NATA PR MODEL.
In episode 123 I talked about step one, which is THE first question you should ask yourself:
Why would they be talking about you?
Once you’ve identified why “they” (journalists or influencers) would be talking about you, step two is telling your story.
You don’t need to be a writer
If you run a company or have a job, you almost certainly have to write emails every day. Telling your story should be just as easy as your regular discussions with clients or suppliers.
We’ve developed a point-by-point technique at NATA PR that helps us get straight to the point when we’re talking to journalists or influencers. The purpose of this technique is to make information easy to read and maximize the chances of a journalist talking about you.
Practise this technique using these simple questions. Answer them and then remove the questions before sending your email:
WHAT:
• Brand Z is launching a new vitamin C serum.
WHY:
• The vitamin C doesn’t become oxidized and retains all its properties that help reduce skin pigmentation.
• It’s a completely new patent from company Z and they are the only ones in the world that have it.
WHEN:
• It’ll be launched on X.
WHERE:
• On X’s website and in reputable pharmacies.
CONTACT:
• Please don’t hesitate to get in touch if you have any questions.
Getting journalists’ or influencers’ attention is one thing. Getting them to actually read your email is another. If it’s long, it’s very likely that they simply won’t read it. You’re asking too much of your target audience.
If you want to develop this technique with us, why not sign up for the NATA PR SCHOOL (link at the end of the episode)?
We’ll teach you the basics of how to create simple press releases that sell. Indeed, although emails are essential, press releases are still the number one public relations tool that can help you tell your story in more detail.
Some of our students used this method before they even finished their press release and they managed to get interviews with local TV channels, newspapers and trade magazines.
If you’ve got what they’re looking for, it’s likely that they’ll reply and talk about you.
Is a little voice in your head telling you that it can’t be that easy? Well, think again! By keeping your message simple and accurate, you’ll increase the chances that your target audience will want to read what you’ve written.
You’re making their job easier and giving them information that’s easy to digest. If they can read the whole thing with one glance, you’ll get their attention.
If you want to learn more about our six-step model, download it now and get in touch.
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