15 min listen
Building Celebrity Brands -- Lanie Shalek // Jobi
FromRebrand Podcast: Marketing Campaigns Explained by the Brand & Agency
Building Celebrity Brands -- Lanie Shalek // Jobi
FromRebrand Podcast: Marketing Campaigns Explained by the Brand & Agency
ratings:
Length:
17 minutes
Released:
Nov 17, 2022
Format:
Podcast episode
Description
Celebrity and brand partnerships can be an expensive slippery slope, especially if there's no product-celebrity fit. How do you identify products for the right celebrity? What should your go-to-market strategy be in a saturated market? Who better to learn these things from than someone who has been finding the proper product categories, matching them to the right celebrities, and funding the go-to-market? Listen to the conversation as Lanie Shalek, the Director of Growth Marketing at Jobi Capital, discusses building celebrity brands. Show NotesConnect With: Lanie Shalek: Website // LinkedIn The Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Nov 17, 2022
Format:
Podcast episode
Titles in the series (100)
Building A Global Brand From Scratch -- Jeremiah Glodoveza // Nium by Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency