There's a reason why mid, large, and super-large brands understand how to monetize their owned audience more. As social platforms push down the level of engagement and email open rates get lower and lower, finding ways to use technology to engage your existing loyal customers and convert fringe customers is critical. That's what web3 and minting tokens for gamification are promising. How do you get started? Listen to Matt Wurst, Co-Founder and CMO of Mint, as he discusses building simple brands from complicated topics such as web3 and minting tokens. Show Notes Connect With: Matt Wurst: Website // LinkedIn // TwitterScott Harkey: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.