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How To Become The Best Selling CBD Brand At CVS -- Todd Davis // Kadenwood

How To Become The Best Selling CBD Brand At CVS -- Todd Davis // Kadenwood

FromRebrand Podcast: Marketing Campaigns Explained by the Brand & Agency


How To Become The Best Selling CBD Brand At CVS -- Todd Davis // Kadenwood

FromRebrand Podcast: Marketing Campaigns Explained by the Brand & Agency

ratings:
Length:
24 minutes
Released:
Nov 2, 2022
Format:
Podcast episode

Description

Although the CBD space is still under regulatory scrutiny, one brand is already well positioned as a leader in the space for when CBD receives a nutraceutical status. Through a mix of traditional media marketing and retail sales, Kadenwood is the leading CBD brand on CVS and holds a sizeable market share. What is the story behind their growth and strategy that does not involve direct response marketing and social media? Listen to the conversation as Todd Davis, the former CEO of LifeLock and Executive Chairman of Kadenwood, discusses how they have grown the Kadenwood brand, their marketing strategies, and lessons so far. Show NotesConnect With: Todd Davis: Website // LinkedIn The Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Nov 2, 2022
Format:
Podcast episode

Titles in the series (100)

The Rebrand Podcast tells the stories of the world’s most impactful brand campaigns, as told by the Brands & Agencies who built them. In each episode, you’ll hear about the strategy, framework, launch, & lifecycle of a world-changing marketing campaign. Host: Scott Harkey – Founder of OH Partners – Ranked by AdWeek as a Top 10 Fastest Growing Agency in North America. OHpartners.comProducer: I Hear Everything. We connect brands & content creators with their target audience. iheareverything.com