When the Arizona Lottery first launched its fast-play game, it did not do so well for many different reasons. It had to decide to shut it down or revamp it. Fast forward a few years later, that same nothing game was turned around and has become a 45 million dollars generating game; what changed? How are they keeping customers engaged and extending their lifecycle? Find out more in this conversation as Chris Rogers, the Deputy Director, Marketing and Products at Arizona Lottery, discusses turning a failing product into a 45 million dollars generating one. Show NotesConnect With: Chris Rogers: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.