When Tamara Mellon wanted to launch into the luxury footwear market, they knew they had to make a statement and inspire excitement among female buyers, so they chose to go experiential. The concept was a rainbow shoe wall national campaign. What was the result, and how did they pull it off quickly? Hear all about it as Laurel Mintz, Founder and CEO at Elevate My Brand discusses the campaign success behind Tamara Mellon's first steps into luxury footwear. Show NotesConnect With: Lauren Mintz: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.