23 min listen
Using Research to Avoid Brand Disaster -- Jeremy King // Attest
FromRebrand Podcast: Marketing Campaigns Explained by the Brand & Agency
Using Research to Avoid Brand Disaster -- Jeremy King // Attest
FromRebrand Podcast: Marketing Campaigns Explained by the Brand & Agency
ratings:
Length:
34 minutes
Released:
Aug 25, 2023
Format:
Podcast episode
Description
Jeremy King, Founder and CEO of Attest, talks about how to take the guesswork out of your brand decision-making. Research empowers brands to gauge public sentiment, recognize potential pitfalls, and validate their messaging and campaigns. If Peloton had conducted consumer surveys, focus groups, or street interviews before their advertising misstep in Europe, they could have avoided the subsequent backlash. Today, Jeremy discusses using research to avoid brand disaster. Show NotesConnect With: Jeremy King: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Aug 25, 2023
Format:
Podcast episode
Titles in the series (100)
Maybelline Mascara's Hyper-Casual Game Strategy -- Gabrielle Heyman // Zynga by Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency