Today we're going to talk about how to build successful launch strategy that goes beyond launch. Joining us is Jordan West, the CMO and Founder of Little & Lively, which is a family clothing brand that generates mid seven figures by selling ridiculously cute clothing for moms and littles & Mindful Marketing, which is a marketing agency that helps scale e-commerce brands using tactics and strategies that Jordan uses on his own brand. In part 1 of our conversation, we discuss the psychology behind gated launches. Show NotesConnect With:Jordan West: Website // Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.