Yeti is one of those brands you know and love and wonder why you like them so much when you don't even own any of their products (yet). What makes the Yeti brand exciting, and how have they succeeded in building such a strong brand? Listen to the conversation as Benjamin Shapiro, CEO & Executive Producer at I Hear Everything, interviews the CEO of OH Partners, Scott Harkey. They discuss tearing down the Yeti brand. Show NotesConnect With: Benjamin Shapiro: Website // LinkedIn // TwitterScott Harkey: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.