What comes to mind when you hear the brand name NFL? It's become such a powerful brand in the U.S. through exceptional marketing, and your company can learn from it. For example, the power of alignment: where everyone on the team is saying and doing the same things. Want to know more? Listen to Benjamin Shapiro, Founder & CEO of I Hear Everything, and Scott Harkey, the Founder of Harkey Group, as they peel off the layers of the NFL and dissect what makes it such an exceptional brand. Show NotesConnect With: Benjamin Shapiro: Website // LinkedIn // TwitterScott Harkey: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.