21 min listen
Rebranding Major League Baseball
FromRebrand Podcast: Marketing Campaigns Explained by the Brand & Agency
Rebranding Major League Baseball
FromRebrand Podcast: Marketing Campaigns Explained by the Brand & Agency
ratings:
Length:
14 minutes
Released:
May 21, 2024
Format:
Podcast episode
Description
Marcus Collins, Chief Strategy Officer at Wieden Kennedy New York, talks about underlying factors that drive consumer purchasing decisions. Both McDonald's and MLB have faced challenges with negative brand perceptions and declining consumer interest. While McDonald's found success by focusing on their fans, MLB had to make significant changes to reinvigorate the love for the game. Today, Marcus discusses rebranding major league baseball. Show NotesConnect With: Marcus Collins: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
May 21, 2024
Format:
Podcast episode
Titles in the series (100)
Why LifeLock's CEO Gave Out His Social Security Number -- Todd Davis // Kadenwood by Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency