Marcus Collins, Chief Strategy Officer at Wieden Kennedy New York, talks about underlying factors that drive consumer purchasing decisions. Both McDonald's and MLB have faced challenges with negative brand perceptions and declining consumer interest. While McDonald's found success by focusing on their fans, MLB had to make significant changes to reinvigorate the love for the game. Today, Marcus discusses rebranding major league baseball.Connect With: Marcus Collins: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.