Discover this podcast and so much more

Podcasts are free to enjoy without a subscription. We also offer ebooks, audiobooks, and so much more for just $11.99/month.

Metrics Matter, But Hearts Buy Shoes - Michael Ryan Wilson

Metrics Matter, But Hearts Buy Shoes - Michael Ryan Wilson

FromInput Doc: Marketing Interviews


Metrics Matter, But Hearts Buy Shoes - Michael Ryan Wilson

FromInput Doc: Marketing Interviews

ratings:
Length:
48 minutes
Released:
Nov 23, 2020
Format:
Podcast episode

Description

Michael Ryan Wilson is the Brand Creative Director at Finish Line in Boulder, Colorado, a national retailer of athletic shoes and apparel. Their mutual appreciation for the NBA  When and why a brand should use influencers, or not Creating remote content during a pandemic Being in a high-risk group during COVID Working and being creative while battling cancer Michael’s origin story The need for technical training in the creative space The importance of making audacious things and winning hearts in brand marketing Respecting the power that creatives have over portrayals of people and products Representation and diversity in the design world Michael’s experience with race, and how the past year has changed his thinking How his wedding ended up on the front page of Reddit Episode Transcript Clyde Golden is a creative agency in Seattle specializing in research, strategy, and content creation (earnestly delivered in that order) via Customer Journey program
Released:
Nov 23, 2020
Format:
Podcast episode

Titles in the series (22)

Input Doc explores the intersection of what marketers need and what creative agencies provide. This interview-based show is hosted by Tim Yeadon, Principal & Creative Director of Clyde Golden, a strategy and content agency in Seattle.