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Creativity in Marketing - Karl Isaac, Fractional Chief Brand and Marketing Officer

Creativity in Marketing - Karl Isaac, Fractional Chief Brand and Marketing Officer

FromSweathead, A Strategy Podcast


Creativity in Marketing - Karl Isaac, Fractional Chief Brand and Marketing Officer

FromSweathead, A Strategy Podcast

ratings:
Length:
45 minutes
Released:
Nov 15, 2021
Format:
Podcast episode

Description

Are marketers allergic to creativity? How do bold ideas thrive in huge international companies? How can creatives work within a systematic, data-driven company or agency? All these questions and a lot more are answered in this Sweathead episode with Karl Isaac, who also talks about his experience working on some of the most popular brands worldwide.
For over 20 years, Karl’s been giving brands chiropractic adjustments. He’s led some of the world’s best-known brands at Microsoft, Adobe, and Ebay and agency-side at Razorfish, Landor, and Hi It’s Us. Now, he’s a Fractional Chief Brand and Marketing Officer helping companies define, grow, and accelerate brands by better connecting to culture, embracing digital, and uniting through a common vision on a global scale.
He’s presented at SXSW, DMEXCO, AIGA National Conference, and Digiday events and been interviewed and published in Wall Street Journal, AdWeek, AdAge, Inc., Forrester, and CMO.com.
Karl has an MBA and Master of Architecture degree.
You can find Karl at @redglassesclub on Twitter and Instagram, and on LinkedIn at http://www.linkedin.com/in/brands.
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Released:
Nov 15, 2021
Format:
Podcast episode

Titles in the series (100)

How do you get good at strategy? Whether you’re into brand strategy, advertising strategy, digital strategy, social media strategy, or you just love doing strategy but you get frustrated at how people use the word, Sweathead will help you delve into the practices and minds of some of the world’s most wonderful strategists. We're in our fifth year and have surpassed 1,200,000 listens! Hit SUBSCRIBE, tell your friends, and leave a kind rating. Real-time action is @markpollard and @sweathead. You can find strategy classes and "Strategy Is Your Words" here: http://www.sweathead.com.