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What's On Strategists' Minds? - James Lees & Arthur Perez

What's On Strategists' Minds? - James Lees & Arthur Perez

FromSweathead, A Strategy Podcast


What's On Strategists' Minds? - James Lees & Arthur Perez

FromSweathead, A Strategy Podcast

ratings:
Length:
32 minutes
Released:
Apr 18, 2018
Format:
Podcast episode

Description

Group Think is a London-based strategy community that gets people together to think, drink, and discuss. They have 500+ members.

Here's an interview with James Lees (strategist at Sword and Stone) and Arthur Perez (Head of marketing and brand strategy at Depop) from Group Think in which I share 9 or 10 generalizations of things I've been hearing to see how London feels about planning.

Points I ask them to consider include:
1. Not many agencies are clear on why they exist
2. "Advertising" has become a dirty word
3. "Going upstream" - is it really a thing?
4. The strategy career is amazing but many agencies don't know how to make it work
5. The confusion of the job title sprawl

For the video, visit http://www.sweathead.co

Group Think: http://www.group-think.co.uk/
James: http://twitter.com/jameslees101
Arthur: http://twitter.com/arezpe

You can find Mark at http://www.twitter.com/markpollard
Released:
Apr 18, 2018
Format:
Podcast episode

Titles in the series (100)

How do you get good at strategy? Whether you’re into brand strategy, advertising strategy, digital strategy, social media strategy, or you just love doing strategy but you get frustrated at how people use the word, Sweathead will help you delve into the practices and minds of some of the world’s most wonderful strategists. We're in our fifth year and have surpassed 1,200,000 listens! Hit SUBSCRIBE, tell your friends, and leave a kind rating. Real-time action is @markpollard and @sweathead. You can find strategy classes and "Strategy Is Your Words" here: http://www.sweathead.com.