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The Strategy To Revive One Of The World’s Biggest Fashion Brands - Esprit - Ana Andjelic, Chief Brand Officer

The Strategy To Revive One Of The World’s Biggest Fashion Brands - Esprit - Ana Andjelic, Chief Brand Officer

FromSweathead, A Strategy Podcast


The Strategy To Revive One Of The World’s Biggest Fashion Brands - Esprit - Ana Andjelic, Chief Brand Officer

FromSweathead, A Strategy Podcast

ratings:
Length:
47 minutes
Released:
Jan 23, 2024
Format:
Podcast episode

Description

Ana Andjelic has a PhD, has worked in many of your favorite New York advertising and digital agencies, and now has a massive role at Esprit as the Chief Brand Office and the Chief Marketing Officer. This means Ana is responsible for anything that leaves the office.
I caught up with her in the Esprit office to find out how her and the team are reviving Esprit, a brand that, at one time, had a market capitalization of $20 billiong.
You can find Ana here: https://www.linkedin.com/in/anaandjelic/
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Released:
Jan 23, 2024
Format:
Podcast episode

Titles in the series (100)

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