48 min listen
Why You Aren't Getting Ahead - Dr Kasey Windels, Academic
Why You Aren't Getting Ahead - Dr Kasey Windels, Academic
ratings:
Length:
51 minutes
Released:
May 29, 2018
Format:
Podcast episode
Description
Why have so few women progressed into senior roles within creative departments? Dr Kasey Windels has researched this.
In 2008, she analyzed the 1984, 1994, and 2004 issues of the Communication Arts Advertising Annual, and learned that only 3% of the creative directors across those issues were women.
She's also spoken to a lot of female creatives.
This is an important discussion. We cover:
- What the 3% number actually means
- What gets in the way of women moving ahead
- How Kasey approaches qualitative research
- Her coming work on mental health in advertising
You can find Dr Windels at http://kaseywindels.com and https://twitter.com/windels.
Video: http://www.sweathead.co
Mark: http://www.twitter.com/markpollard
Sweathead newsletter: http://eepurl.com/dscjW5
In 2008, she analyzed the 1984, 1994, and 2004 issues of the Communication Arts Advertising Annual, and learned that only 3% of the creative directors across those issues were women.
She's also spoken to a lot of female creatives.
This is an important discussion. We cover:
- What the 3% number actually means
- What gets in the way of women moving ahead
- How Kasey approaches qualitative research
- Her coming work on mental health in advertising
You can find Dr Windels at http://kaseywindels.com and https://twitter.com/windels.
Video: http://www.sweathead.co
Mark: http://www.twitter.com/markpollard
Sweathead newsletter: http://eepurl.com/dscjW5
Released:
May 29, 2018
Format:
Podcast episode
Titles in the series (100)
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