In this episode of AI For Pharma Growth, Dr Andree Bates is joined by Dr Michelle Oyen, Associate Professor of Biomedical Engineering at Washington University in St.Louis.    Michelle discusses the use and importance of AI in the field of maternal and fetal health. When an unexpected source changes Michelle’s career trajectory, she used her engineering background to research computational models to gather information related to pregnancy and childbirth.    Michelle and her team have looked into all aspects of preterm birth to explore the factors into why it is so prevalent. Their research includes maternal, placental and fetal factors, and are challenging the lack of public consciousness of these important health issues.   In this episode you will learn: Michelle’s background in orthopedic biomechanics How a cold call from an obstetrician changed her career trajectory The lack of understanding surrounding pregnancy and how Michelle recognised new potential Complications linked to pregnancy and childbirth, and the value of virtual models in analysing them Identifying and raising awareness of postnatal issues occurring many years after birth   To get in touch with Michelle and her research team, visit: https://engineering.wustl.edu/faculty/Michelle-Oyen.html    Alternatively, they can be reached at: https://www.oyenlab.org/   Click to connect with Dr. Andree Bates for more information in this episode: https://eularis.com/   AI For Pharma Growth is the podcast from pioneering Pharma Artificial Intelligence entrepreneur Dr. Andree Bates created to help organisations understand how the use of AI based technologies can easily save them time and grow their brands and business. This show blends deep experience in the sector with demystifying AI for all pharma people, from start up biotech right through to Big Pharma. In this podcast Dr Andree will teach you the tried and true secrets to building a pharma company using AI that anyone can use, at any budget. As the author of many peer-reviewed journals and having addressed over 500 industry conferences across the globe, Dr Andree Bates uses  her obsession with all things AI and futuretech to help you to navigate through the, sometimes confusing but, magical world of AI powered tools to grow pharma businesses.  This podcast features many experts who have developed powerful AI powered tools that are the secret behind some time saving and supercharged revenue generating business results. Those who share their stories and expertise show how AI can be applied to sales, marketing, production, social media, psychology, customer insights and so much more.   Resources:  Dr. Andree Bates LinkedIn | Facebook | Twitter