In this episode of AI For Pharma Growth, Dr Andree Bates is joined by Adam Kingl to discuss the future of leadership and innovation in pharma. While new technologies are creating medical breakthroughs, they also threaten major revenue decreases for pharma companies. Adam shares how assessing assumptions around customers, offerings, and how value is delivered can spark business model innovation. He emphasises culture change through behaviours that encourage risk-taking and celebrating failures. This discussion provides an outside perspective on how pharma can adapt strategies and mindsets to thrive amidst disruption.   In this episode you will learn: What Adam thinks about pharma's business models Why Adam thinks there needs to be a culture change in pharma companies Why you should give employees the freedom to be innovative How pharma can challenge its thinking to come up with new business models What to do to help reduce bureaucracy in organisations   Click to connect with Dr. Andree Bates for more information in this episode: https://eularis.com/   AI For Pharma Growth is the podcast from pioneering Pharma Artificial Intelligence entrepreneur Dr. Andree Bates created to help organisations understand how the use of AI based technologies can easily save them time and grow their brands and business. This show blends deep experience in the sector with demystifying AI for all pharma people, from start up biotech right through to Big Pharma. In this podcast Dr Andree will teach you the tried and true secrets to building a pharma company using AI that anyone can use, at any budget. As the author of many peer-reviewed journals and having addressed over 500 industry conferences across the globe, Dr Andree Bates uses  her obsession with all things AI and futuretech to help you to navigate through the, sometimes confusing but, magical world of AI powered tools to grow pharma businesses. This podcast features many experts who have developed powerful AI powered tools that are the secret behind some time saving and supercharged revenue generating business results. Those who share their stories and expertise show how AI can be applied to sales, marketing, production, social media, psychology, customer insights and so much more.   Resources: Dr. Andree Bates LinkedIn | Facebook | Twitter