In this episode of AI For Pharma Growth, Dr. Andree Bates is joined by Steve Anderson, author of The Bezos Letters, to discuss the 14 principles for growth that Pharma can learn from Amazon.   Steve emphasises that the biggest risk businesses face is not taking enough risk. Steve highlights the concept of innovation being a byproduct of inventing something new and elaborates on how Amazon applies these principles across industries. The cycles of growth and encouraging useful failure in the test cycle are part of Pharma’s growth. The key principle that Amazon focuses on, which also applies to pharma and healthcare, is the importance of making complex processes simple.   The importance of risk aversion and the significance of long-term thinking and focusing on high standards is stressed, and they discuss measuring what matters and trusting instincts. Steve also talks about how Amazon has integrated artificial intelligence into their business and highlighting that AI is not a novel concept.   In this episode you will learn: The valuable insights about learning from Amazon's success  What led Steve to write about dynamic invention and innovation How Amazon applies the principles they've learned to other industries The cycles of growth and failure in the test cycle The importance of long-term thinking  How Amazon uses artificial intelligence in their business   Click to connect with Dr. Andree Bates for more information in this episode: https://eularis.com/   AI For Pharma Growth is the podcast from pioneering Pharma Artificial Intelligence entrepreneur Dr. Andree Bates created to help organisations understand how the use of AI based technologies can easily save them time and grow their brands and business. This show blends deep experience in the sector with demystifying AI for all pharma people, from start up biotech right through to Big Pharma. In this podcast Dr Andree will teach you the tried and true secrets to building a pharma company using AI that anyone can use, at any budget. As the author of many peer-reviewed journals and having addressed over 500 industry conferences across the globe, Dr Andree Bates uses  her obsession with all things AI and futuretech to help you to navigate through the, sometimes confusing but, magical world of AI powered tools to grow pharma businesses. This podcast features many experts who have developed powerful AI powered tools that are the secret behind some time saving and supercharged revenue generating business results. Those who share their stories and expertise show how AI can be applied to sales, marketing, production, social media, psychology, customer insights and so much more.   Resources: Dr. Andree Bates LinkedIn | Facebook | Twitter