In this episode of AI For Pharma Growth, Dr Andree Bates is joined by Emanuel Rose to talk about Authentic Marketing in the Age of AI.   You will learn how 51% of marketers are now using AI and various ways it's being used, including for copywriting, creative support, and data analysis. Emanuel discusses using AI in marketing while maintaining authenticity and emphasising brand voice, content calendars, and human input. Common mistakes like overreliance on AI without editing are covered. The potential of AI for copy testing, personalization, and emotional connection is explored, with an emphasis on considering the target audience.   In this episode you will learn: How marketers are using AI for marketing tasks like copywriting and data analysis Tips for maintaining authenticity while using AI in marketing Common mistakes to avoid with AI in marketing Tools for finding marketing automation options How AI can target different generations and test marketing messages   To learn more about Emanuel and get a copy of his book, head to: https://emanuelrose.com/   Click to connect with Dr. Andree Bates for more information in this episode: https://eularis.com/   AI For Pharma Growth is the podcast from pioneering Pharma Artificial Intelligence entrepreneur Dr. Andree Bates created to help organisations understand how the use of AI based technologies can easily save them time and grow their brands and business.  This show blends deep experience in the sector with demystifying AI for all pharma people, from start up biotech right through to Big Pharma. In this podcast Dr Andree will teach you the tried and true secrets to building a pharma company using AI that anyone can use, at any budget.  As the author of many peer-reviewed journals and having addressed over 500 industry conferences across the globe, Dr Andree Bates uses  her obsession with all things AI and futuretech to help you to navigate through the, sometimes confusing but, magical world of AI powered tools to grow pharma businesses.   This podcast features many experts who have developed powerful AI powered tools that are the secret behind some time saving and supercharged revenue generating business results. Those who share their stories and expertise show how AI can be applied to sales, marketing, production, social media, psychology, customer insights and so much more.   Resources:   Dr. Andree Bates LinkedIn | Facebook | Twitter