In this episode of AI For Pharma Growth, host Dr Andree Bates talks with Eric McHugh, president of SHOPX, to discuss opportunities at the intersection of generative AI and web3 for pharmaceutical companies. Eric explains how blockchain technologies like non-fungible tokens (NFTs) can help authenticate drugs and medical records to prevent counterfeiting. He also explores how patient data on the blockchain could help AI systems identify new treatment patterns and target drug development. Eric shares case studies of using NFTs to build brand loyalty and prioritise patients for drugs.   In this episode: How generative AI can be used to create vast amounts of digital content at scale The role non-fungible tokens play in creating digital scarcity and ownership on the internet What types of marketing, branding and digital experiences can be automated using AI The ways communities can be built and users rewarded through NFT-gated benefits Click to connect with Dr. Andree Bates for more information in this episode: https://eularis.com/   To learn more about Eric’s work and connect with his team, head to: https://shopx.co/   AI For Pharma Growth is the podcast from pioneering Pharma Artificial Intelligence entrepreneur Dr. Andree Bates created to help organisations understand how the use of AI based technologies can easily save them time and grow their brands and business.  This show blends deep experience in the sector with demystifying AI for all pharma people, from start up biotech right through to Big Pharma. In this podcast Dr Andree will teach you the tried and true secrets to building a pharma company using AI that anyone can use, at any budget. As the author of many peer-reviewed journals and having addressed over 500 industry conferences across the globe, Dr Andree Bates uses  her obsession with all things AI and futuretech to help you to navigate through the, sometimes confusing but, magical world of AI powered tools to grow pharma businesses.  This podcast features many experts who have developed powerful AI powered tools that are the secret behind some time saving and supercharged revenue generating business results. Those who share their stories and expertise show how AI can be applied to sales, marketing, production, social media, psychology, customer insights and so much more.   Resources: Dr. Andree Bates LinkedIn | Facebook | Twitter