In this episode of AI For Business Growth, Dr. Andree Bates is joined by Martin Adams, an international keynote speaker on innovation, artificial intelligence, and disruptive technologies, and the founder and CEO of Codec.ai. Martin has been recognized as one of the top 100 UK entrepreneurs by the Maserati list. Codec.ai has raised millions & uses artificial intelligence to identify new target audiences and understand what content and products they want to consume, all before brands have to guess. Codec won the Best Artificial Intelligence Product in Marketing award at CognitionX and has been named one of the ‘Hottest AI Businesses in Europe’ by TechCrunch.   Today's episode is about using artificial intelligence to track customer behaviour in order to promote growth. There is 2.5 billion pieces of content added online every single day. Businesses and content providers will find it difficult to succeed if they don’t understand their audience intimately. Artificial intelligence is going to take care of all of this, and you'll learn more about it in this episode. Tune in to learn:  How artificial intelligence can assist you in tracking customer behaviour, and how this can help your business grow and make you see an increase in clients. AI can take over routine tasks,including assuming virtual assistant duties as well as other roles in the company, which will help your business grow. Codec.ai’s mission is to organise the world’s information. Martin talks about ways AI can be used to solve business problems. Click for more information and for resources mentioned in this episode:   Codec.ai  AI For Business Growth is the podcast from pioneering Artificial Intelligence entrepreneur Dr. Andree Bates created to help organisations understand how the use of AI based technologies can easily save them time and grow their brands and business.  This show blends deep experience in the sector with demystifying AI for all business people from start up entrepreneurs right through to Fortune 500 companies. In this podcast Dr Andree will teach you the tried and true secrets to building a company using AI that anyone can use, at any budget. As the author of many peer-reviewed journals and having addressed over 500 industry conferences across the globe, Dr Andree Bates uses  her obsession with all things AI, futuretech and business to help you to navigate through the, sometimes confusing, but magical world of AI powered tools to grow businesses.  This podcast features many experts who have developed powerful AI powered tools that are the secret behind some time saving and supercharged revenue generating business results. Those who share their stories and expertise show how AI can be applied to sales, marketing, social media, psychology, customer insights and so much more. Key Takeaways: Artificial intelligence allows for easier and more efficient transactions between customers, business owners and employees. Codec.ai is equipped to solve many problems that may arise in a business. Community identification, a service provided by Codec.ai, uses previous information from customer behaviours to make the right media decisions for each client. Resources Martin Adams LinkedIn | Twitter Andree Bates LinkedIn | Twitter