In this episode of AI For Pharma Growth, Dr. Andree Bates is joined by Steve Raju, the Founder of License to Quill.   Steve has a strong interest in marketing, persuasion, and influence, and speaks about how to effectively utilise GPT text models. He explains the overlaps of technology and marketing and the opportunities for companies to use GPT & Large Language Models to improve their workflows.  Steve speaks about how AI is transforming marketing practices and the potential disruption it may cause for writers and creatives in the future.   Dr. Bates and Steve highlight the distinctions between prompt engineering and product engineering and the weaknesses of GPT4. They raise awareness of the legal issues surrounding GPT models and current security concerns around AI.   In this episode you will learn: How GPT text models be effectively used in the pharma industry The main advantages of GPT models  How prompt engineering differs from product engineering when using GPT models The biggest risks associated with implementing GPT and large language models Where the data for GPT models comes from, and how has it has evolved over time What impact AI is having on creative content production   Click to connect with Dr. Andree Bates for more information in this episode: https://eularis.com/   Find out more about Steve’s work at https://licensetoquill.co/   AI For Pharma Growth is the podcast from pioneering Pharma Artificial Intelligence entrepreneur Dr. Andree Bates created to help organisations understand how the use of AI based technologies can easily save them time and grow their brands and business. This show blends deep experience in the sector with demystifying AI for all pharma people, from start up biotech right through to Big Pharma. In this podcast Dr Andree will teach you the tried and true secrets to building a pharma company using AI that anyone can use, at any budget. As the author of many peer-reviewed journals and having addressed over 500 industry conferences across the globe, Dr Andree Bates uses  her obsession with all things AI and futuretech to help you to navigate through the, sometimes confusing but, magical world of AI powered tools to grow pharma businesses. This podcast features many experts who have developed powerful AI powered tools that are the secret behind some time saving and supercharged revenue generating business results. Those who share their stories and expertise show how AI can be applied to sales, marketing, production, social media, psychology, customer insights and so much more.   Resources: Dr. Andree Bates LinkedIn | Facebook | Twitter