In this episode of AI For Business Growth, Dr Andree Bates is joined by Aleks Farseev, founder of SoMin.ai, which improves the performance of digital marketing with minimal human effort. Using this AI tool will help you to get strong clicks and engagement that translates into real world sales.   AI targeted advertising uses data analysis and collects a large amount of information about a user in order to show the most relevant and useful targeted advertising at that moment to that person. It will also recommend other products based on what people have purchased or looked at.    In this episode you will learn:  Why you should use AI to target audiences How SoMin.ai will improve your ad targeting Why your ad targeting is ineffective without using AI Aleks suggestions for correctly targeting an audience   Click to connect with Dr. Andree Bates for more information in this episode: https://eularis.com/   Click for more information and for resources mentioned in this episode: SoMin.ai   AI For Business Growth is the podcast from pioneering Artificial Intelligence entrepreneur Dr. Andree Bates created to help organisations understand how the use of AI based technologies can easily save them time and grow their brands and business.    This show blends deep experience in the sector with demystifying AI for all business people from start up entrepreneurs right through to Fortune 500 companies. In this podcast Dr Andree will teach you the tried and true secrets to building a company using AI that anyone can use, at any budget.   As the author of many peer-reviewed journals and having addressed over 500 industry conferences across the globe, Dr Andree Bates uses  her obsession with all things AI, futuretech and business to help you to navigate through the, sometimes confusing, but magical world of AI powered tools to grow businesses.    This podcast features many experts who have developed powerful AI powered tools that are the secret behind some time saving and supercharged revenue generating business results. Those who share their stories and expertise show how AI can be applied to sales, marketing, social media, psychology, customer insights and so much more.   Resources:    Dr. Andree Bates LinkedIn | Facebook | Twitter